Thursday, February 01, 2007
Australian women and seniors drive the market
Women and seniors are Australia's fastest growing audience for video games according to a new study by the IEAA (Interactive Entertainment Association of Australia).
The report found that 41 per cent of respondent gamers were female, with 8 per cent over 60. The average age of the Australian gamer was found to have risen by four years to 28, with the report concluding that the average age would rise to 42 by 2014.
posted by Clark Gamble at Australian women and seniors drive the market
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