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Wednesday, June 25, 2008

Sportech to Launch New Football Pools Offering

Following a very lucrative deal with 888 Holdings, the sports betting and casino gaming company, Sportech announced the launching of an exciting new product called the New Football Pools. Due to be released in August of this year, the new pools will be made available to literally millions of players thanks to a marketing agreement with 888 Holdings. 888 will distribute the game across its many customer databases and allow its consumers to access the New Football Pools at the simple click of a button.

Under the new deal, 888 will also power Sportech's casino and poker brands instead of Cryptologic.

Ian Penrose, Chief Executive of Sportech, said: "This is a strong strategic partnership for Sportech. This fits exactly with our strategy of reinvigorating the pools business and delivering an enhanced and modern product for today's gaming customers. It offers an unparalleled opportunity for all of our products to be effectively marketed on-line. Importantly this extends beyond the traditional online poker and casino offering and includes the Pools business which we believe will become an international online gaming brand."

posted by Clark Gamble at Sportech to Launch New Football Pools Offering

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